Natura &Co has completed its acquisition of Avon Products, Inc., creating the world's fourth-largest pure-play beauty company and positioning itself for significant growth in the Direct-to-Consumer market.

Information on the Target

Natura &Co has announced the completion of its acquisition of Avon Products, Inc., coinciding with the appointment of a new senior leadership team tasked with propelling the company into its next phase of growth. This strategic acquisition establishes Natura &Co as the world’s fourth-largest pure-play beauty company, reflecting its commitment to a purpose-driven business model focused on ethical practices and community engagement. The merger combines Avon's vast experience and reach with Natura’s established brands, fostering a multifaceted brand portfolio.

The integration of Avon along with Natura, The Body Shop, and Aesop allows for an extensive expansion in the Direct-to-Consumer sector. With a consolidated approach, the group will now provide beauty products to over 200 million consumers globally through multiple channels—both online and offline. By leveraging the strengths of its brands, Natura &Co is well-positioned to continue its mission while maintaining a robust annual gross revenue exceeding US$10 billion.

Industry Overview in the Target’s Specific Country

The beauty and personal care market in Brazil, where Natura &Co is headquartered, has been experiencing significant growth, driven by rising consumer interest in self-care and wellness. This trend is further amplified by increasin