Target Information

ART & FACT INNOVATION is a startup founded in 2019 in Martinique, specializing in the design and manufacturing of telecommunication infrastructures. It has pioneered the installation of a telecom tower made from bio-sourced materials, reflecting an innovative environmental approach that promotes biodiversity integration. The company's towers are designed to accommodate mobile operators' antennas while harmoniously fitting into their surroundings.

The distinctive features of ART & FACT INNOVATION's towers include customizable designs that enhance the landscape, the use of innovative, environmentally-friendly materials, and the integration of biodiversity niches, such as birdhouses and insect hotels. The structures also support climbing plants, contributing to their ecological footprint.

Industry Overview

The telecommunications industry in France is currently experiencing significant growth, driven by the urgent need for enhanced connectivity and the expansion of 4G and 5G networks. This growth is compounded by the French government's commitment to implementing the "Plan France Très Haut Débit" aimed at ensuring high-speed internet access across all regions. As a result, telecommunication companies are increasingly seeking solutions that combine functionality with aesthetics to address community concerns.

Traditional telecommunication towers often face opposition from local residents due to their unsightly appearances. In this context, ART & FACT INNOVATION emerges as a leader, offering innovative solutions that cater not only to industry needs but also respect environmental and community values. The incorporation of bio-sourced materials and biodiversity elements in their designs represents a significant shift towards sustainability within the industry.

Furthermore, the demand for green technologies is on the rise, with operators and municipalities alike looking for ways to balance expansion with ecological responsibility. New entrants to the market, like ART & FACT INNOVATION, are well-positioned to meet these expectations, especially as consumer awareness of environmental issues grows.

As of June 17, 2023, ART & FACT INNOVATION showcased its first bio-sourced telecommunication pole in Evry-Courcouronnes, Essonne (91), in collaboration with Bouygues Telecom. This milestone is expected to set a precedent in the telecommunication industry and could inspire similar projects throughout France.

Rationale Behind the Deal

The partnership between ART & FACT INNOVATION and Bouygues Telecom underscores a growing trend in the telecommunication sector to adopt sustainable practices. By leveraging ART & FACT INNOVATION's unique designs, Bouygues Telecom can enhance its brand image while fulfilling its obligations under the national high-speed internet plan.

Moreover, the deal allows ART & FACT INNOVATION to showcase its capabilities on a larger platform, potentially attracting additional clients and furthering its mission to revolutionize telecommunications infrastructure.

Investor Information

Smalt Capital, a Marseille-based management company, is a key player in supporting ART & FACT INNOVATION in its innovative project through its Outre-Mer Fund. Smalt Capital is committed to fostering sustainable development within the communities it invests in and sees ART & FACT INNOVATION's mission as perfectly aligned with its strategic vision.

Marguerite Pappalardo, the Investment Director at Smalt Capital, has expressed pride in being part of this landmark initiative, highlighting the importance of cooperation amongst industry stakeholders in realizing ambitious sustainability goals. Smalt Capital's involvement signifies strong confidence in ART & FACT INNOVATION's approach and long-term potential.

View of Dealert

The investment in ART & FACT INNOVATION presents a promising opportunity given the growing emphasis on sustainability in the telecommunications sector. The company’s unique value proposition not only addresses functional needs but also resonates with increasing consumer and regulatory expectations for environmental accountability.

Furthermore, ART & FACT INNOVATION’s ability to integrate biodiversity into its designs differentiates it from traditional competitors. This aligns with global trends advocating for greener urban planning, potentially placing the company at the forefront of a market shift towards eco-friendly infrastructure.

The collaborative model established by ART & FACT INNOVATION, which engages clients, public administrations, and stakeholders, fosters a more inclusive decision-making process, likely enhancing acceptance and support from local communities. This strategic approach could lead to a broader adoption of their innovative towers across France and beyond.

Overall, the investment is likely to yield positive returns, particularly as societal values continue to shift towards prioritizing environmental sustainability. If ART & FACT INNOVATION can replicate its success on a larger scale, it stands to not only benefit financially but also set a new standard for the telecommunications industry.

View Original Article