Skånska Byggvaror has acquired Pavillon Danmark, enhancing its position in the Nordic DIY market and expanding its product offerings in Denmark.
Information on the Target
Skånska Byggvaror, previously part of Polaris’ portfolio, has recently acquired Pavillon Danmark A/S, a prominent Danish retailer and installer specializing in conservatories and greenhouses. This acquisition marks an important milestone in Skånska Byggvaror’s strategy to transition from a market focused solely on Sweden to becoming a significant player in the Nordic online retail space for DIY products.
Pavillon Danmark is well-regarded in Denmark, offering a comprehensive range of outdoor structures including conservatories, greenhouses, orangeries, pavilions, and cabins. With showrooms located in Odense, Middelfart, and Osted, Pavillon sells its products through various channels, including its website, telephone orders, and personal consultations. The company also provides full installation services using its own team of installers, strengthening its market presence.
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Industry Overview in Denmark
The home improvement and DIY sector in Denmark is characterized by a growing trend towards outdoor living solutions, such as conservatories and greenhouses. As more homeowners seek to enhance the
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