Designers Company A/S has successfully acquired By Lassen ApS, enhancing its presence in the heritage furniture and accessories market while targeting growth in the U.S. and APAC regions.

Target Company Overview

By Lassen ApS is a distinguished interior design firm based in Holstebro, Denmark. The company is well-regarded for its strong brand identity and possesses a unique portfolio comprising heritage design products created by renowned designers Søren Lassen, Mogens Lassen, and Flemming Lassen. This acquisition aligns with our strategic objective of enhancing our presence in the heritage segment of furniture and accessories.

As a result of this acquisition, By Lassen will operate as a separate brand within our Group. Emphasis will be placed on collaboration with the MENU and Audo organizations, particularly in sales and marketing initiatives, with the goal of expanding our market presence in both the United States and the Asia-Pacific region.

Industry Overview in Denmark

The interior design industry in Denmark is characterized by a rich tradition of craftsmanship and innovation. The sector has grown due to a heightened consumer interest in sustainable and heritage products that refle