Pure Fishing Inc. has acquired Svendsen Sport, a prominent European supplier of fishing tackle, enhancing its position in the global fishing industry.
Information on the Target
Svendsen Sport A/S, headquartered near Copenhagen, Denmark, is a prominent European supplier of sports fishing tackle. The company is recognized for its innovative products and extensive market reach across Europe, Asia, Australia, and the Americas. Svendsen Sport boasts a portfolio of renowned brands, including Savage Gear, Prologic, MadCat, WaterWolf, and DAM, which are well-respected within the fishing community.
The company has experienced significant growth recently, doubling its turnover during its previous ownership by Maj Invest Equity while simultaneously improving profitability. Svendsen Sport's commitment to developing award-winning products has positioned it as a market leader and a valuable addition to the fishing tackle industry.
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Industry Overview in Europe
The recreational fishing industry in Europe is witnessing robust growth, influenced by a rising interest in outdoor activities and sustainable leisure pursuits. The abundance of natural resourc
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