Sequoia Capital has acquired a majority stake in the South Korean fashion brand We11done, with the founders retaining a minority stake to continue leading its artistic vision.
Target Information
Sequoia Capital has successfully acquired a majority stake in the South Korean fashion brand We11done. Founded in 2015 in Seoul by lifelong friends and fashion experts Jessica (Hyejin) Jung and Dami Kwon, We11done has rapidly risen to prominence within the global fashion industry. The brand is celebrated for its contemporary styles and a progressive approach towards genderless design, appealing to a youthful and diverse customer base.
As part of this acquisition deal, the founders of We11done will retain a significant minority stake, ensuring their continued leadership in the brand's artistic direction. Dyens & Co. acted as the exclusive financial advisor to We11done during this transaction, navigating the complexities of the process and facilitating collaboration between the stakeholders.
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Industry Overview in South Korea
The fashion industry in South Korea is undergoing a transformative phase, characterized by the emergence of innovative brands that cater to both domestic and international markets. This evolution is fueled by a convergence of traditional craftsmanship and modern design te
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