EQT Partners is poised to acquire a minority stake in South Korean fashion platform Musinsa for approximately KRW 20 billion ($14.5 million), strategically positioning itself ahead of Musinsa's anticipated IPO.

Target Information

EQT Partners is reportedly in the final stages of negotiations to acquire a minority stake in Musinsa, a South Korean fashion platform, in a secondary transaction valued at approximately KRW 20 billion (around $14.5 million). This investment, spearheaded by EQT’s Gross Investment Division based in Hong Kong, involves purchasing shares from early local venture capital investors since Musinsa is not currently issuing new equities. This strategic move highlights EQT’s increasing interest in high-growth digital consumer platforms across Asia, especially as Musinsa prepares for its anticipated initial public offering (IPO).

Industry Overview in South Korea

The South Korean fashion industry has witnessed significant growth in recent years, fueled by a surge in e-commerce and the increasing popularity of digital platforms. Local brands are increasingly leveraging technology to enhance customer experience and streamline operations, placing them in a competitive position in both national and global markets. As consumer habits shift towards online shopping, companies are investing in innovative solutions to meet evolving demand.

Musinsa is one of the leading players in South Korea's burgeoning fashion-tech sector, providing a platform that connects consumers with a variety of apparel brands including its own offerings like She