IMM Private Equity is leading a significant investment round in Goodai Global Inc., enabling the acquisition of two notable indie cosmetics brands to strengthen its position in the K-beauty market.

Target Information

Goodai Global Inc., founded in 2016, is a rapidly growing player in the Korean beauty industry known for its innovative marketing and distribution strategies. The company has adopted an aggressive merger and acquisition (M&A) approach, emulating the successful acquisition strategy used by L’Oréal, to expand its brand portfolio across skincare, makeup, and manufacturing sectors. Currently, Goodai's portfolio includes notable indie brands such as Beauty of Joseon, TIRTIR, House of Hur, and Laka Cosmetics, along with Craver Corporation, which specializes in beauty wholesale and advisory services.

Goodai is in the process of finalizing high-profile acquisitions, including a deal for Seorin Company, the parent brand of the popular Round Lab and its widely recognized Dokdo Toner, for approximately 600 billion won. Additionally, in collaboration with The Hahm Partners, Goodai is nearing the acquisition of Skinfood, a cherished heritage indie beauty brand. These strategic moves are poised to enhance Goodai's market position and financial performance significantly.

Industry Overview

The K-beauty industry has seen remarkable growth, becoming a significant player on the global stage. As consumer preferences shift towards innovative and high-quality cosmetic products, the demand for K-beau