Segulah IV L.P. has agreed to acquire European Travel Interactive AB, positioning the online travel agent for further growth and expansion in the competitive Nordic and European markets.
Target Information
European Travel Interactive AB (eTRAVELi) is a leading online travel agent in the Nordic region, known for its substantial market share and diverse range of travel services, including air ticket bookings and hotel reservations. The company operates several well-known brands such as Seat24, Supersaver, Gotogate, Flybillet, Flygvaruhuset, Travelfinder, and Travelstart across six countries: Norway, Sweden, Denmark, Finland, Germany, and Holland. eTRAVELi primarily facilitates transactions online, providing consumers a vast array of options to meet their travel needs.
Founded through the successful merger of two prominent online travel agents, Seat24 AB and SRG Online AB, in August 2007, eTRAVELi has seen significant growth since its inception. Under the leadership of Ralph Axelson, the company has quickly established itself as a market leader, achieving projected gross sales of approximately SEK 5 billion in 2010, due to increasing consumer preference for online travel purchases.
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Industry Overview
The online travel agency industry in the Nordic region has flourished, spurred by digital transformation and the increasing dependency on the internet for travel planning and bookings. Consumers are transitioning from traditional methods to online platforms, driv
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Segulah IV L.P.
invested in
European Travel Interactive AB
in 2010
in a Management Buyout / Buy-In (MBO) deal
Disclosed details
Revenue: $655M