Norvestor IV, L.P. has acquired ELIXIA Nordic ASA, enhancing its investment portfolio in the flourishing fitness and wellness sector in Norway and Finland.

Target Information

Norvestor IV, L.P. (Norvestor) has finalized an agreement to acquire ELIXIA Nordic ASA from Elixia GmbH. ELIXIA operates a prominent fitness and wellness chain with 24 clubs located in Norway and Finland. In 2005, the company reported a turnover of NOK 330 million. The ELIXIA clubs cater to health-conscious individuals of all ages seeking comprehensive fitness and wellness services, establishing themselves as leaders in customer satisfaction and fitness guidance, as recognized by the Consumer Council of Norway.

Industry Overview

Norway and Finland are experiencing a growing emphasis on health and wellness, prompted by increasing public awareness of fitness and healthy living. These trends have led to a robust demand for fitness services, with consumers actively pursuing opportunities to engage in physical activities. Both countries boast a vibrant fitness landscape, characterized by diverse offerings and an increasing number of modern fitness clubs.

Within this context, ELIXIA stands out by providing a wide range of fitness services in state-of-the-art facilities. Their commitment to quality, coupled with professional and motivated instructor