Myphotoagency, a leading French digital photography agency, has engaged Scalene Partners to secure minority investment aimed at supporting ambitious growth plans, including revenue tripling and service diversification.

Information on the Target

Founded in 2012, Myphotoagency is a digital photography agency that specializes in producing photo content, videos, virtual tours, and aerial views for its large corporate clients across various sectors, including real estate, retail, and advertising. As a key aggregator of client needs, Myphotoagency stands out as the primary, if not the only, French player offering a nationwide service that ensures content uniformity and personalization.

Leveraging a network of approximately 3,500 partner photographers throughout France and abroad, along with its team of around 30 experts knowledgeable in sector-specific and organizational challenges, Myphotoagency offers personalized support to its clients. The agency differentiates itself with its innovative digitalization approach, consolidating all critical project steps on its proprietary platform that seamlessly interfaces with client systems, ensuring smooth service delivery and operational efficiency. Additionally, it has diversified into B2C offerings with gift boxes known as 'ShootingBox' and recently launched a B2B2C service called 'Clic! et Classe,' catering to the school photography market, thus fostering loyalty among its photographer network.

Industry Overview in France

The overall photography industry in France is experiencing significant growth, driven by the increasing demand for high-quality visual content across various sectors. This growth is particularly pronounced in real estate and retail, where vi