The Bradery's founders have successfully regained full control of the company, facilitated by Scalene Partners, ensuring the strategic direction of the brand in the thriving French e-commerce market.
Target Company Overview
Founded in 2016, The Bradery is an online event sales platform specializing in premium brands. It has established itself as a recognized player in the event-driven e-commerce sector in France. The company's business model is built on a careful selection of brands, outstanding commercial engagement capabilities, and a strong relationship with a dedicated community of customers.
In 2022, Showroomprivé entered as a majority shareholder in The Bradery, supporting the company through a sustained growth phase. This period allowed The Bradery to significantly strengthen its market position while maintaining strong operational involvement from its founders, Timothée Linyer and Edouard Caraco, along with its management team.
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Industry Overview in France
The French e-commerce sector has seen remarkable growth, driven by a surge in online shopping behaviors and increasing consumer preference for convenience and variety. France is one of the leading e-commerce
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Timothée Linyer and Edouard Caraco
invested in
The Bradery
in 2025
in a Management Buyout / Buy-In (MBO) deal
Disclosed details
Transaction Size: $21M