Agile Media Network has agreed to transfer its 50% stake in clothing retailer Sayuri-Style to its management for ¥7 million, allowing for greater operational autonomy.

Target Information

Agile Media Network (Ticker: 6573) is a prominent player in the ambassador marketing sector, specializing in promoting client products and services. In June of this year, the company acquired a 50% stake in Sayuri-Style, a clothing retail business based in Hiroshima, led by President Sayuri Wakai. Following discussions regarding the management structure, Sayuri Wakai expressed a desire to operate the business independently, which led to the decision to transfer ownership.

As for financials, Sayuri-Style reported revenue of ¥72.3 million, an operating loss of ¥1.4 million, and a negative net asset of ¥6.17 million for the fiscal year ending November 2024. The transfer is valued at ¥7 million, with the complete ownership of the 50% stake scheduled for December 2025.

Industry Overview in Japan

The ambassador marketing industry in Japan is witnessing significant growth as businesses increasingly recognize the value of authentic customer engagemen