CyberStep transfers its subsidiary Badge, focused on online salon systems, to president Koichiro Tamura amid strategic shifts to streamline operations in response to rising costs and delayed monetization.

Information on the Target

CyberStep, Inc. (TSE: 3810), a company known for its development of online games, has transferred its subsidiary Badge, which specializes in the development of systems for online salons, to its president, Koichiro Tamura. This decision comes as a response to delays in revenue expectations due to changes in the broadcasting platform strategy and rising production costs. As of the fiscal year ending October 2024, Badge reported sales of 67 million yen, an operating loss of 75 million yen, and net assets of 51 million yen.

In conjunction with this transfer, CyberStep Nova, another subsidiary of CyberStep based in Suginami, Tokyo, has also transferred ONKN, a company involved in the production and management of content for video distribution platforms, to Badge on the same date.

Industry Overview in Japan

The online gaming and content distribution industry in Japan has undergone significant transformation, adapting to rapid technological advancements and evolving consumer behaviors. With the proliferation of smartphones and home en