AdOnMo has raised USD 25 million in funding, led by Rigel Capital and Sinar Mas, to expand its cloud-connected digital outdoor advertising network across India.
Target Information
AdOnMo, founded in 2017 by Sravanth Gajula and Sandeep Bommireddi, specializes in outdoor advertising solutions through its network of cloud-connected digital screens. The platform enables businesses to launch highly targeted advertising campaigns that enhance audience engagement by utilizing precision targeting, measurable return on investment (ROI), and effective integration of online and offline advertising strategies.
The company's proprietary infrastructure boasts advanced capabilities, including dynamic creative optimization, social media-driven advertising triggers, and QR/NFC-powered user interactions. Currently, AdOnMo operates in 24 cities across India, featuring over 50,000 digital displays, and aims to bolster its presence in the advertising landscape significantly.
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Industry Overview in India
The outdoor advertising industry in India has witnessed robust growth, driven by increasing urbanization, technological advancements, and a shift toward digital advertising solutions.
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Disclosed details
Transaction Size: $25M