Revolution Growth has made a significant investment in Lolly Wolly Doodle to scale its operations and enhance its commitment to American manufacturing and personalized apparel.

Information on the Target

Lolly Wolly Doodle, headquartered in Lexington, North Carolina, is a pioneering social commerce apparel company founded in 2008 by Brandi Temple, a first-time entrepreneur and mother of four. The company has developed a unique approach to personalized children’s apparel, utilizing social media as a platform to engage with customers and refine product designs based on immediate feedback. Lolly Wolly Doodle’s innovative just-in-time manufacturing process enables it to offer affordable made-to-order clothing, akin to the model popularized by Dell in the technology sector.

With a dedicated Facebook community of over 580,000 supporters, Lolly Wolly Doodle has successfully addressed the common challenges faced by traditional clothing retailers, facilitating the production of personalized garments in the United States on a large scale and at an affordable price point. The recent investment from Revolution Growth aims to accelerate the company’s growth trajectory.

Industry Overview in the Target’s Specific Country

The apparel industry in the United States has been experiencing significant transformations, especially with the rise of e-commerce and social media. Companies leveraging these platforms can engage more directly with their customer base, allowin