Eagle Merchant Partners invests in Aligned Fitness, aiming to enhance its expansion and capitalize on the growing demand for personalized fitness experiences.

Target Information

Aligned Fitness is a rapidly growing Pilates network distinguished by its personalized approach, setting it apart from competitors. Currently operating more than 30 studios under the Club Pilates brand in the southeastern United States, the company offers a systematic boutique concept that caters to health-conscious clients. This concept merges personal guidance with strong brand recognition, addressing a significant demand for high-quality fitness services in urban environments.

Industry Overview in the United States

The fitness industry in the United States has been undergoing significant transformation, particularly with the rise of boutique studios that focus on specialized fitness experiences. Urban markets are increasingly populated by consumers seeking personalized training experiences that traditional gyms often fail to provide. This demand has given rise to a new market segment focused on individualized fitness journeys in premium environments.

Additionally, the growth of health-conscious lifestyles has spurred interest in fitness solutions that prioritize not just physical activity, but holistic well-being. Consumers are m