Encore Consumer Capital has made a minority equity investment in LYS Beauty, a pioneering Black-owned clean beauty brand, to support its growth and expansion into Sephora at Kohl’s.

Information on the Target

LYS Beauty, a pioneering clean beauty brand based in Georgia, embodies the phrase "Love Your Self" and is recognized as the first Black-owned clean makeup brand to be launched in Sephora. Since its inception in 2021, LYS Beauty has significantly redefined the landscape of inclusive clean beauty by offering high-performance complexion products that cater to today’s ingredient-conscious consumers, ensuring uncompromising quality, shade inclusivity, and efficacy.

Under the leadership of founder and CEO Tisha Thompson, who boasts over 20 years of experience in beauty product development and marketing, LYS Beauty has emerged as a disruptive force in the industry. The brand has garnered a dedicated following and positioned itself as a category leader at Sephora, thanks to its innovative approach and commitment to inclusivity.

Industry Overview in the Target’s Specific Country

The clean beauty industry in the United States has witnessed tremendous growth, driven by a rising consumer demand for transparency and sustainable practices in beauty products. The shift to