HOLOS has secured C$3 million in Seed funding, led by Renewal Funds, to expand its organic, plant-based overnight breakfast muesli offerings across Canada and into the U.S.

Information on the Target

HOLOS is a Canadian startup founded in 2016 and officially launched in 2018, focused on redefining the breakfast category with its innovative line of organic, plant-based, protein-packed overnight muesli. The company strives to offer a nutritious, eco-friendly, and convenient option for breakfast enthusiasts while catering to the rising consumer interest in healthy eating. Each serving of HOLOS muesli provides 20 grams of plant-based protein, 12 grams of fiber, and a blend of vitamins, minerals, probiotics, and essential fatty acids, all within 100% vegan, organic, and gluten-free formulations.

HOLOS products are packaged in fully recyclable containers, allowing consumers to prepare their meals by adding their preferred liquid. This simplicity makes it a perfect match for health-conscious individuals, including athletes and active lifestyles. HOLOS has gained traction in the market with endorsements from figures such as Olympic mogul skier Mikaël Kingsbury, showcasing its appeal to a diverse range of health-minded customers.

Industry Overview in Canada

The breakfast food segment in Canada has experienced a notable transformation over recent years, driven by changing consumer preferences and a burgeoning demand for healthier options. Many Canadians are increasingly prioritizing nu