Fulmer and Company has invested in Eirene, a Toronto-based startup that offers modern and compassionate cremation services, facilitating its expansion across Canada and into the U.S.
Target Company Information
Eirene is an innovative startup based in Toronto, Canada, specializing in modern, compassionate, and affordable cremation services. Founded by Mallory Greene and Faisal Abid, Eirene aims to transform the traditional bereavement process by providing families with a transparent alternative during difficult times. In just a few years of operation, the company has established a reputation for its customer-centric approach, taking care of the needs of grieving families with sensitivity and professionalism.
The seed-stage investment from Fulmer and Company will enable Eirene to accelerate its growth and expand its services across Canada while also planning to enter the U.S. market. This investment is poised to enhance Eirene's infrastructure and reach, allowing them to better serve a wider client base.
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Industry Overview in Canada
The cremation industry in Canada has experienced significant growth over the past few years, driven by changing consumer preferences and rising awareness of alternative services. Statistics ind
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Fulmer and Company
invested in
Eirene
in 2023
in a Seed Stage deal