Fulmer & Company has led an investment in the women-owned superfood latte brand Blume, aiming to solidify its national presence in Canada and expand into the U.S. market.
Information on the Target
Blume is a Vancouver-based superfood latte beverage brand founded by Co-Founder and CEO Karen Danudjaja. The brand was established with the aim of enhancing daily rituals through innovative, health-focused drink mixes that create latte-style beverages infused with superfood ingredients. Blume emphasizes a wellness-oriented experience, allowing customers to enjoy coffee or opt for non-caffeinated alternatives, all while adhering to their health goals.
As a women-owned and led enterprise, Blume's mission is to revolutionize the caffeinated beverage landscape by prioritizing personal wellness and providing a flavorful experience. With a strong foundation rooted in local markets, Blume has successfully grown from its initial bootstrap phase to being available in various café and retail locations across Canada.
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Industry Overview in Canada
The Canadian beverage industry, particularly the wellness segment, has seen significant growth in recent years, driven by consumer demand for healthier and natural options.
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Fulmer & Company
invested in
Blume
in 2023
in a Seed Stage deal