Nazca Capital has acquired a minority stake in BCN Visuals for €60 million to support the company's international expansion in the digital outdoor advertising sector.

Target Company Overview

Founded in 2020 in Barcelona by entrepreneurs Alan Company and Eric Sas, both recognized by Forbes as among the 100 most creative Spaniards in the business world, BCN Visuals is a technology innovation company celebrated for its pioneering work in 3D billboards that have gone viral on social media. The company has transformed the outdoor advertising landscape, collaborating with renowned international brands across various sectors, including Disney, Dior, Coca-Cola, and Netflix.

Industry Overview in Spain

The outdoor advertising landscape is rapidly evolving, particularly with the advent of digital technologies. In Spain, the market for digital out-of-home (DOOH) advertising is experiencing significant growth, with a projected compound annual growth rate (CAGR) of 11%. This growth is propelled by the ongoing digitalization of traditional billboard formats, providing richer, more immersive experiences for consumers. An emerging niche within this market is the 3D advertising sector, which is expected to grow fivefold in the next five years, emphasizing the potential for innovative advertising solutions.

Derived from the integration of technology and artistic creativity, 3D outdoor advertising combines elements of traditional advertising and immersive entertainment to captivate audiences. This novel format not only enhances