QNTM Group has acquired Quable, a leading Product Information Management provider, to enhance its MarTech offerings and accelerate growth in the digital experience sector.

Target Company Overview

Blueprint Partners, a distinguished corporate finance firm specializing in European technology venture and growth start-ups, is pleased to announce the acquisition of Quable by QNTM Group, the leading MarTech group in Europe, based in Oslo. Founded in 2013, Quable has positioned itself as a notable specialist in Product Information Management (PIM) solutions tailored specifically for brands. With a strong client base of over 300 brands across 85 countries, Quable serves prominent global enterprises such as Mitsubishi Electric, Escada, Berluti, Delsey, North Sails, Liberated Brands, and MCO Regent, providing essential tools for optimizing omnichannel operations and driving growth.

Industry Overview in Europe

The marketing technology industry in Europe has witnessed substantial growth, driven by the increasing demand for digital transformation among businesses. As companies strive to enhance customer engagement and streamline their marketing efforts, the adoption of integrated solutions such as Digital Experience Platforms (DXP) has become essential. This trend emphasizes the need for synchronization of product information and communication across various digital channels, an area where MarTech plays a critical role.

Furthermore, as brands look to improve their go-to-market strategies, the reliance on advanced tools for managing and disseminating product information is vital. The shift towards omnichannel experiences is shaping the competitive landscape, compelling