Purple Ventures invests EUR 640 thousand in Czech startup Buylo to enhance its RFID technology solutions for modern retail, aiming for international expansion and operational efficiency.

Target Information

Buylo, a startup based in Brno, Czech Republic, specializes in providing advanced RFID solutions for the retail sector. The company seeks to demonstrate that traditional brick-and-mortar stores can achieve operational efficiency comparable to online retailers. With a commitment to leveraging technology, Buylo focuses on enhancing store and warehouse operations through innovative automation and data-driven solutions.

Established within the Industrial IT group, Buylo has transitioned from initial pilot projects to collaborations with significant retail partners, now expanding its reach internationally. Their technology integrates radio-frequency identification (RFID) tags, sensors, self-checkout systems, and artificial intelligence (AI) to optimize inventory management, enhance security against theft, and offer real-time insight into customer behavior.

Industry Overview

The retail industry in the Czech Republic is experiencing a transformation, driven by the rise of data-driven technologies and consumer expectations for seamless shopping experiences. Retailers are increasingly adopting

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Purple Ventures

invested in

Buylo

in

in a Seed Stage deal

Disclosed details

Transaction Size: $1M

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