Webout has raised €340,000 in funding to enhance its interactive video personalization technology and expand into global markets.

Target Company Overview

Webout, a startup known for its innovative video personalization technology, has successfully secured a total funding of €340,000, comprising €100,000 from DEPO Ventures and €240,000 from angel investors including Miroslav Michalko, Radek Alenka, and Vladan Hejnic through the Venture Buddies syndicate. This funding will primarily be utilized to scale their product offerings and expand into international markets.

The company has developed an interactive video player that showcases personalized elements such as customer names and specific products, achieving up to 10x higher click-through rates and completing up to 95% of video views. Major brands like Notino, Česká spořitelna, AC Sparta Praha, and TV Prima are already capitalizing on Webout's technology, with impressive campaign results that include viral hits like AC Sparta Praha's campaign, which garnered 1.7 million views without paid promotion.

Industry Overview in Czech Republic

The video marketing industry in the Czech Republic is experiencing significant transformation, primarily driven by advancements in technology and changing consumer preferences. The demand for personalized and interactive content is on the