Publicis Groupe has acquired Kindred Group, the largest independent digital communication agency in the Czech Republic, to enhance its service offerings and strengthen its market position.

Target Information

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] has announced the acquisition of Kindred Group, the largest independent digital communication group in the Czech Republic. Founded in 2013 by Michal Nýdrle and several partners, Kindred Group comprises a network of specialized independent agencies, including the digital agencies Nýdrle and Inspiro, along with media agencies Red Media and Go.Direct. Over the course of five years, Kindred Group has emerged as the leading independent digital communication agency in the Czech Republic in terms of revenue.

Kindred Group serves a diverse range of international and local clients, including notable brands such as Moneta Money Bank, Unilever, KMV, Vodafone, Zoot, Rémy Cointreau, Československá obchodní banka, Huawei, and Makro Cash and Carry. With this acquisition, Kindred Group's agencies will join Publicis Groupe’s existing agencies in the Czech Republic, including Zenith, Starcom, Leo Burnett, Saatchi & Saatchi, Publicis, Performics, Blue 449, Starlink, and Newcast, increasing the total number of Publicis Groupe employees in the country to 400.

Industry Overview

The digital communication and media industry in the Czech Republic has shown substantial growth in recent years, driven by increased internet penetration and a growing e-commerce market. As businesses expand their online presence, there is a heightened dem