Publicis Communications has acquired One Digital, a performance-focused digital agency based in Sao Paulo, to enhance its service offerings and strengthen its position in the Brazilian market.

Information on the Target

Publicis Communications, the creative arm of Publicis Groupe, has announced the acquisition of One Digital, a performance-driven digital agency based in Sao Paulo, Brazil. Established in 2003, One Digital employs 64 professionals and works with a diverse range of clients, including both Brazilian and international brands. Notable clients include Agora (investments), American Express, Autoline (financial services), BitBlue (cryptocurrency), Bradesco (banking services), Next (online banking), Norsh Hydro Brasil (aluminum production), and ShopFacil.com (e-commerce).

After the acquisition, One Digital will operate under the umbrella of Publicis Communications, which employs a total of 1,700 individuals across various brands in Brazil such as Arc, Deepline, DPZ&T, F/Nazca Saatchi&Saatchi, Leo Burnett, Tailor Made, MSL, Publicis Brazil, Prodigious, Sapient AG2, Talent Marcel, and Vivid Brand. The founder and CEO of One Digital, Michelle Matsumoto, will continue to lead the agency while reporting to Justin Billingsley, the Global COO of Publicis Communications.

Industry Overview in Brazil

The digital marketing industry in Brazil has seen significant growth over the past few years, spurred by rapid technological advancements and an increasing online consumer base. With over 150 million internet users, Brazil is one of the largest digital markets in the worl