Prime Care Clinics has acquired LOOY Clinics to strengthen its market position in the cosmetic treatment sector in the Netherlands.

Target Overview

LOOY Clinics, located in Deventer, Netherlands, has quickly established itself as a prominent provider of high-quality cosmetic treatments. Founded by innovative entrepreneurs Joy Waanders and Loes Reinders, the clinic specializes in a range of services, including injectables, skin rejuvenation, and minor surgical procedures like eyelid corrections. LOOY Clinics is widely recognized for its commitment to exceptional medical standards and personalized care, contributing to its strong reputation and high customer satisfaction. The clinic's integration into the SOAP network presents opportunities for enhanced growth and a more robust position in the eastern Dutch market.

Industry Overview

The cosmetic treatment industry in the Netherlands is experiencing rapid growth, driven by increasing consumer interest and demand for aesthetic enhancements. As societal attitudes towards cosmetic procedures become more accepting, a diverse clientele is seeking various treatments, from temporary solutions like injectables to surgical interventions. This trend underscores the potential for sustained expansion within the sector.

In recent years, the Netherlands has witnessed a notable rise in the number of clinics operating within the cosmetic treatment space, leading to heightened competition among service providers. Many clinics are