Kistefos AS has sold its entire stake in Prisguiden AS to Swedish price comparison service PriceRunner, aiming to focus on core investments while strengthening PriceRunner's presence in the Norwegian market.

Information on the Target

Prisguiden AS is a leading price comparison website in Norway, offering users the ability to compare prices on a wide range of products. The platform helps consumers make informed purchasing decisions by providing transparent and comprehensive product information, pricing data, and user reviews.

As an established player in the online retail sector, Prisguiden has developed a significant user base and has become a go-to source for consumers seeking the best deals across various categories, making it a valuable asset in the e-commerce ecosystem.

Industry Overview in Norway

The Norwegian e-commerce industry has been experiencing robust growth, driven by increasing internet penetration and changing consumer shopping habits. With a well-deve

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PriceRunner

invested in

Prisguiden AS

in 2021

in a Other deal

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