Plusgrade has acquired Oaky to create a unified upselling platform that enhances the guest journey and maximizes revenue opportunities in the hospitality sector.

Target Information

Plusgrade, a distinguished leader in ancillary revenue solutions, has officially acquired Oaky, an award-winning upselling platform acknowledged as the Best Upselling Software for five consecutive years. This acquisition marks the merging of two trusted entities that aim to enhance the upselling experience within the hospitality sector, delivering a powerful solution across the entire guest journey.

The unified platform will integrate the finest elements from both Plusgrade and Oaky, resulting in an advanced and comprehensive upsell solution. This collaboration is designed to elevate the guest experience while simultaneously unlocking additional revenue streams for hotels, thereby streamlining the journey from pre-arrival offers to post-stay enhancements.

Industry Overview

The hospitality industry has experienced a significant transformation over the years, especially as technology advances. In particular, the integration of upselling and ancillary revenue solutions has become crucial for hotel