TKO Group Holdings has acquired IMG, On Location, and PBR from Endeavor, significantly enhancing its sports marketing and event capabilities.

Target Information

TKO Group Holdings, Inc. (NYSE: TKO) is a prominent sports and entertainment firm known for owning iconic properties including the UFC, WWE, and the Professional Bull Riders (PBR). The company is committed to delivering world-class experiences, utilizing its extensive portfolio to engage fans and partners globally. TKO maintains a presence in over 210 countries and territories, organizing more than 500 live events annually that attract upwards of three million fans.

In its recent move, TKO announced the successful acquisition of IMG, On Location, and PBR from Endeavor Group Holdings, Inc. This acquisition marks a significant expansion in TKO's operations, enhancing its capabilities in sports marketing, hospitality, and event management.

Industry Overview

The sports and entertainment industry in the United States is robust and continually evolving, driven by increasing consumer demand for live experiences and media consumption. With the rise of digital platforms and social media, new rev