TKO Group Holdings, Inc. has acquired IMG, On Location, and Professional Bull Riders from Endeavor Group Holdings to enhance its portfolio and capitalize on opportunities in the sports and entertainment industry.

Information on the Target

TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment organization, has recently announced the successful acquisition of IMG, On Location, and Professional Bull Riders (PBR) from Endeavor Group Holdings, Inc. (NYSE: EDR). This strategic move will enhance TKO's collection of elite intellectual properties and capabilities while further leveraging the expanding opportunities within the sports and entertainment realm. TKO aims to capitalize on the momentum of this dynamic ecosystem, as stated by Mark Shapiro, President and COO of TKO, who emphasized their strengthened position in sports rights and premium events.

IMG, a prominent global sports marketing agency, caters to over 200 rightsholders, including distinguished entities such as The R&A, all England Lawn Tennis Club, and Major League Soccer. On Location excels in providing exceptional hospitality and live experiences, covering more than 1,200 sporting events including major NFL events and international competitions like the FIFA World Cup and the impending Olympic Games in Los Angeles. PBR stands as the quintessential bull riding organization, conducting over 200 events each year around the globe.

Industry Overview in the Target’s Specific Country

TKO's acquisition takes place within the context of a rapidly evolving sports and entertainment industry in the United States. The country is witnessing unprecedented growth in sports vie