Inside Travel Group, a leading Asia-focused cultural adventure brand, has successfully secured investment to support its management buyout and facilitate growth in key international markets.

Target Information

We are pleased to announce our backing of the management buyout of Inside Travel Group (ITG), the leading Asia-focused 'cultural adventure' brand. Established in 2000 by Simon King and Alastair Donnelly, the company commenced operations under the name InsideJapan, specializing in inbound travel to Japan. Driven by their passion for Japanese culture, acquired during their three-year residency in the country, the founders recognized a gap in the market for authentic travel experiences that truly reflect everyday life in Japan.

Over the years, ITG has expanded its offerings beyond Japan, launching InsideAsia to include diverse travel experiences in countries such as South Korea, Vietnam, Laos, Cambodia, Thailand, Malaysia, and Borneo. The company prides itself on its unique 'get beneath the surface' ethos and exceptional customer service, culminating in a remarkable Net Promoter Score (NPS) of 85 for client satisfaction.

Industry Overview

The travel industry in the Asia-Pacific region has shown a strong upward trajectory, with a forecasted market for travelers from the US, UK, and Australia projected to reach £6.3 billion by 2026. As people increasingly seek culturally immersi