Seez has been acquired by Pinewood Technologies Group, marking a significant milestone in automotive retail and highlighting regional innovation.

Information on the Target

Seez is a pioneering company in the automotive retail sector that has demonstrated remarkable resilience and adaptability amidst significant market challenges. Founded by Tarek, Seez has evolved over the years, especially during the peak of online automotive retail, when competitors like Carvana and Cazoo were achieving record successes. Under Tarek's leadership, the team has continuously worked to innovate and refine their technology to meet changing market demands.

Despite facing adversity with fluctuating market sentiment and a diminishing confidence in the industry by early 2022, Seez's team remained steadfast. Their dedication was evident as they collectively put in long hours to revamp their strategies and technology, showcasing a commitment to their vision that has remarkably sustained the company's growth trajectory.

Industry Overview

The automotive retail industry has undergone significant transformation, particularly with the rise of online platforms. In countries of the Gulf Cooperation Council (GCC), this change has been amplified by techn

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Pinewood Technologies Group

invested in

Seez

in 2025

in a Buyout deal

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