Delivery Hero acquires selected assets from Deliveroo in Hong Kong to expand its foodpanda platform following Deliveroo's exit from the market.

Target Information

Delivery Hero SE, a prominent player in the local delivery sector, has finalized an acquisition agreement with Deliveroo plc. This strategic move involves the acquisition of selected assets through its foodpanda brand in Hong Kong, triggered by Deliveroo's decision to exit the market. Following this acquisition, Deliveroo's customers and couriers in Hong Kong will be seamlessly transitioned to the foodpanda platform, enhancing foodpanda's service offerings and diversifying its logistical strengths.

The integration will provide Hong Kong customers with an expanded array of restaurant and grocery options, many of which were previously exclusive to Deliveroo. This transition aims to generate significant advantages for vendors by connecting them to a wider customer base, potentially increasing sales and brand visibility.

Industry Overview

The local delivery industry in Hong Kong has seen remarkable growth in recent years, fueled by the shift in consumer behavior toward online food ordering and grocery delivery services. The burgeoning e-comm