Petiole, alongside KKR, co-invested in the multibillion-dollar acquisition of Wella from Coty Inc., aiming to strengthen its position in the professional hair care market.

Target Information

Wella, established in 1880 by Franz Stroher, is a prominent global hair care company headquartered in Darmstadt, Germany. As the second largest player in the professional hair and grooming products sector, Wella offers a diverse range of products under four main divisions: Professional Hair, Retail Hair, Ghd hair styling appliances, and OPI, which stands as the world's largest nail brand.

The company's extensive portfolio and long-standing reputation position it as a key player in the beauty industry, specifically in professional hair care, where it competes primarily with L’Oréal for market leadership. Wella’s strategic divisions allow it to cater to both professional salons and retail consumers, ensuring a wide-reaching impact in the global beauty market.

Industry Overview in Germany

The hair care industry in Germany is characterized by a robust demand for professional hair products, driven by a strong salon culture and growing consumer spending on personal grooming. With