Permira's strategic investment in K-Way and the appointment of Luca Lo Curzio as CEO aims to enhance the brand's market leadership and expand its global presence.

Information on the Target

K-Way is a distinguished brand in the outerwear market, known for its innovative products and deep-rooted connection with consumers. The company has carved a niche for itself, particularly in Italy and France, where it has established a reputation for quality and style. As K-Way enters a new phase with the appointment of Luca Lo Curzio as CEO, it aims to enhance its leadership position and broaden its reach in various markets.

Since its inception, K-Way has focused on delivering functional and fashionable outerwear that resonates with customers’ needs. The strategic investment by the Permira Funds intends to bolster K-Way's growth trajectory, facilitating exposure to new markets while reinforcing its existing presence.

Industry Overview in Italy and France

The outerwear market in Italy and France is characterized by an increasing demand for high-quality and fashionable apparel. These markets are home to numerous luxury brands that cater to disce