DBAG Fund VIII is investing in Great Lengths, an Italian premium hair extension producer, alongside the founding family to enhance global presence and promote sustainable luxury.

Information on the Target

Great Lengths is a prestigious Italian manufacturer and distributor specializing in premium natural hair extensions for professional salons worldwide. Established in 1992 in Rome, the company has thrived under the leadership of the second generation of the Antonino family. Great Lengths has positioned itself as a global frontrunner in the B2B luxury market, gaining recognition for its high-quality products and unique internalized production approach, which ensures superior product quality and optimal sourcing capabilities.

In 2023, Great Lengths recorded an impressive output exceeding 47 million euros, with an overwhelming 93 percent of its revenue generated from international markets, primarily focusing on the DACH region. The company’s commitment to sustainability is evidenced by its B Corporation certification, reflecting its adherence to low-impact production technologies and stringent environmental, social, and governance (ESG) standards.

Industry Overview in Italy

The Italian luxury goods market, particularly in the beauty and wellness sector, is characterized by a rich tradition and significant global influence. Known for its craftsmanship and quality, Italy has a long-standing re