Perfetti Van Melle Group B.V. has acquired Mondelēz International’s gum business in North America and Europe, significantly strengthening its position in the global confectionery market.

Information on the Target

Perfetti Van Melle Group B.V. has successfully acquired the gum business of Mondelēz International across the United States, Canada, and Europe. This strategic acquisition enhances Perfetti Van Melle's already robust portfolio of well-known confectionery brands, including Mentos, Chupa Chups, and Airheads, further solidifying its market presence.

Moreover, the gum business of Mondelēz represents a significant addition to Perfetti Van Melle's offerings, granting them access to established distribution networks and a customer base that favors gum products. This strategic move is set to unlock new growth opportunities for the company in key North American and European markets.

Industry Overview in the Target’s Specific Country

The confectionery industry in North America has been experiencing a consistent growth trajectory, driven by increasing consumer demand for snacks, particularly