NielsenIQ has acquired Label Insight to enhance its data analytics capabilities in the evolving health and wellness market, which is increasingly driven by consumer demand for product transparency and online shopping.

Information on the Target

Label Insight is a prominent data provider specializing in product transparency and consumer insights within the health and wellness sector. As a subsidiary of Serra Capital II and the Serra Capital II Follow-on Fund, Label Insight offers a comprehensive platform that aggregates detailed information on a vast array of consumer products. The platform's database consists of unique attributes for over 540,000 Universal Product Codes (UPCs) from more than 30,000 brands, facilitating extensive consumer queries across various categories including food, pet care, and personal care.

The robust dataset maintained by Label Insight encompasses over 200,000 product nutrient details, 400,000 product ingredient lists, and 9 million product claims. This wealth of information positions Label Insight as a crucial player in helping both consumers and businesses navigate the increasing demand for transparency in product sourcing and labeling.

Industry Overview in the Target’s Specific Country

The health and wellness industry in the United States is a rapidly growing segment, valued at approximately $175 billion. This growth is largely driven by a rising consumer inclination towards healthier