HelloFresh has acquired Factor, a ready-made meal delivery company, for up to $277 million, aiming to expand its offerings in the health-conscious food sector.

Target Information

Factor, a company specializing in the delivery of freshly prepared, ready-to-eat meals, has been at the forefront of the health and nutrition sector. Catering primarily to premium customers, Factor offers a diverse and rotating menu that includes options such as Keto, Paleo, low-carb, vegetarian, plant-based, and high-protein meals. These meals are designed for convenience, as they can be quickly heated in a microwave or oven and are ready in minutes, making them an attractive choice for health-conscious consumers.

With a strong commitment to quality and wellness, Factor has established itself as a reliable provider in the ready-made meal segment, paving the way for this strategic acquisition by HelloFresh, a leader in the global meal kit delivery market.

Industry Overview in the United States

The meal delivery industry in the United States has experienced significant growth over the past few years, driven by an increasing demand for convenience and health-oriented food options. With a growing consumer base seeking nutritious meals that