One Rock Capital Partners successfully completed a merger between BlueTriton Brands and Primo Water Corporation, forming Primo Brands Corporation, a leading North American beverage company focused on healthy hydration.

Information on the Target

Primo Brands Corporation, formed from the integration of BlueTriton Brands, Inc. and Primo Water Corporation, has positioned itself as a leading branded beverage company in North America with a strong emphasis on healthy hydration. The company operates with dual headquarters in Tampa, Florida, and Stamford, Connecticut, and is led by a seasoned management team that includes CEO Robbert Rietbroek and CFO David Hass, both of whom previously served in analogous roles at Primo Water. Their combined experience, along with COO Rob Austin from BlueTriton, aims to leverage the strengths of both legacy brands to propel Primo Brands forward in the competitive beverage market.

Primo Brands boasts an extensive portfolio that features various branded beverages, including recognized names such as Poland Spring® and Pure Life®. The firm distributes its products across a vast network of more than 150,000 retail outlets, catering to diverse consumer needs and occasions. Moreover, the company's commitment to sustainability is exemplified by its reusable packaging initiatives and its management of water resources, thus ensuring a continuous supply of clean drinking water while minimizing environmental impact.

Industry Overview in the United States

The beverage industry in the United States is characterized by rapid innovation and increasing consumer demand for healthier, more sustainable products. In recent years, there has been a notable shift towards low-calorie, functional beverages and natur