Brynwood Partners has entered into an agreement to sell Harvest Hill Beverage Company to Castillo Hermanos, significantly enhancing Castillo's U.S. market presence.
Information on the Target
Harvest Hill Beverage Company, founded in 2014, has grown to become a prominent player in the beverage industry after being acquired by Brynwood Partners from Nestlé USA, Inc. The Company was established with the acquisition of the well-known Juicy Juice brand and has since expanded its portfolio significantly through strategic acquisitions, including American Beverage Corporation, Sunny Delight Beverages Co., and Nutrament. Today, Harvest Hill boasts several iconic brands, such as Juicy Juice, SunnyD, Little Hugs, Fruit2O, and Nutrament, alongside adult beverage brands like Daily's and SunnyD Vodka Seltzer.
The Company’s operational framework consists of six manufacturing facilities strategically located across the United States. Harvest Hill's products enjoy widespread distribution and strong market penetration, reaching major retailers and diverse channels throughout the country.
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Industry Overview in the Target’s Specific Country
The U.S. beverage industry is a significant segment of the consumer market, characterized by its dynamic nature and robust competition. With ongoing trends in health-conscious consumption, demand for non-alcoholic beverages continues to rise, contributing to consistent growth in this
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Castillo Hermanos
invested in
Harvest Hill Beverage Company
in 2025
in a Buyout deal