Safety Shot, Inc. has successfully acquired Yerbaé Brands Corp., enhancing its portfolio in the growing plant-based energy beverage market.

Target Company Overview

Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) is a plant-based energy beverage company based in Scottsdale, Arizona. Founded in 2017, the company specializes in creating refreshing energy drinks that utilize yerba mate and other premium, plant-based ingredients. Yerbaé aims to distinguish itself in the competitive energy beverage marketplace by offering a healthy energy solution that is free from calories and sugars, and caters to various dietary preferences including vegan, gluten-free, and diabetic-friendly.

As a rapidly growing company, Yerbaé has garnered attention in the industry for its innovative products that align with current consumer trends towards health and wellness. The brand engages with its audience actively through social media and other marketing channels, positioning itself as a modern and appealing option for energy drink consumers.

Industry Overview in the United States

The energy beverage industry in the United States has grown significantly over the past decade. With increasing consumer demand for functional beverages that provide health benefits,