Olerex has acquired Kool, expanding its market presence across the Baltic states while enhancing the convenience store and fuel station offerings in Latvia.

Information on the Target

Kool operates a network of 10 convenience stores and fuel stations strategically located in high-traffic areas across Latvia. The company has established itself by offering competitive fuel prices while also providing high-quality convenience store options. Kool prides itself on its carefully selected meal offerings, which emphasize local sourcing and quality to enhance customer satisfaction.

Mārtiņš Jaunarājs, a partner at Baltcap—the largest shareholder of Kool—commented on the three-year journey to build the network. He noted that Kool has successfully solidified its market position and acknowledged the contributions of the management team and fellow investors in driving the business's development. He expressed confidence that the acquisition by Olerex will usher in a new chapter of growth for Kool.

Industry Overview in Latvia

The convenience store and fuel station industry in Latvia is characterized by a dynamic competitive landscape that has evolved significantly in recent years. As urbanization continues to increase, the demand for