Zitcha raises $4.8 million in seed funding to enhance its all-channel media buying platform and capitalize on the rapid growth of the retail media market in Australia and beyond.
Information on the Target
Zitcha is an innovative all-channel media buying platform that empowers retailers of all sizes to establish and grow their media businesses. By leveraging first-party data, Zitcha enables advertisers to connect with potential customers at key moments in their purchasing journey across various channels. Since its official launch in early 2022, Zitcha has demonstrated impressive monthly revenue growth, attracting renowned retailers such as Adore Beauty and The Warehouse Group, in addition to well-known brands like Microsoft, LEGO, and Asahi.
With a particular focus on simplifying the media buying experience, Zitcha provides a centralized platform that allows resource-constrained retailers to manage their media activities efficiently. This user-friendly approach allows them to maximize their return on advertising spend (ROAS) while tapping into a new and lucrative revenue stream.
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Industry Overview in Australia
The retail media sector is quickly emerging as a significant force in the advertising landscape. In Australia, the market is projected to escalate rapidly, forecasted to grow to approximately A$850 million
Similar Deals
Not disclosed
invested in
Zitcha
in 2022
in a Seed Stage deal
Disclosed details
Transaction Size: $5M