Lumi Interactive has successfully raised A$9.76 million in seed funding led by a16z to launch its innovative mental wellness game, Kinder World, marking a significant milestone in Australian gaming history.

Target Information

Lumi Interactive, founded by Lauren Clinnick and Christina Chen, has successfully raised A$9.76 million in seed funding to launch its innovative project, 'Kinder World.' This funding round, led by a16z, marks a significant achievement in Australia's gaming landscape, particularly as it represents the largest local seed raise for a female-founded team in the history of Australian gaming. The funding round was oversubscribed and included participation from key investors such as Up Ventures, Heracles, and Emily Greer, the Co-founder and CEO of Double Loop Games.

The inception of Kinder World arose from the global pandemic, when the founders turned to indoor gardening during the Melbourne lockdowns. This led to an exploration of mental wellbeing routines, culminating in a game designed to promote self-care rather than competition. The gameplay integrates evidence-based self-care activities, guided by insights from Dr. Hannah C. Gunderman, a dedicated wellbeing researcher at Lumi Interactive.

Industry Overview in Australia

The gaming industry in Australia boasts a vibrant and enthusiastic development scene, which, despite its potential, has historically faced challenges in securing local venture capital investments. Investors