AfterWork has announced a reinvestment in Vitruvian, the creators of the innovative V-Form Trainer, positioning them as a leading player in the growing connected fitness industry.

Information on the Target

Vitruvian is an innovative fitness equipment company known for its intelligent V-Form Trainer, a revolutionary approach to resistance training. Originally conceived as a side project in the garage of former high-frequency trader Jon Gregory, the V-Form Trainer integrates intelligent algorithms to personalize workout experiences efficiently. The product has garnered a strong community of users dedicated to enhancing their fitness routines through #RedefiningStrong.

Industry Overview in Australia

The fitness industry in Australia has witnessed significant growth in recent years, particularly driven by the rising trend of connected fitness. Consumers are increasingly looking for at-home solutions to complement their exercise routines, showcasing a shift from traditional gym memberships towards more comprehensive, tech-enabled home fitness experiences. This trend has been exemplified by major international brands, such as Peloton, which have established a loyal customer base willing to invest considerably in fitness technology.

In the at-home fitness market, the demand for innovative, effective, and engaging equipment is paramount. The Australian fitness sector is characterized by a diverse array of offerings, from conventional gym equipment to sop