Northstar Capital invests in Rustic Bakery, enhancing its support for growth within the specialty foods sector, backed by San Francisco Equity Partners.

Target Information

Northstar Capital has announced an investment in Rustic Bakery, Inc., a portfolio company of San Francisco Equity Partners (SFEP). Founded in 2005, Rustic Bakery is recognized as a leading specialty foods company that produces a diverse range of organic products, including hand-rolled sourdough flatbread crackers, crisps, cookies, biscuits, and other artisanal items. The company prides itself on utilizing organic, non-GMO, and locally sourced ingredients, all manufactured at its facility located in Petaluma, California.

Rustic Bakery's products are widely distributed, reaching over 5,000 retail locations across North America, including natural, conventional, and club channels. In addition to its wholesale operations, Rustic Bakery operates four award-winning fast casual cafes in Marin County, California, offering an elevated dining experience for breakfast and lunch. The popularity of Rustic Bakery’s offerings is notable, with products having been featured in VIP events, such as Super Bowl suites and even during a visit from Pope Francis while touring North America. For more information, visit Rustic Bakery.

Industry Overview

The specialty foods industry, particularly in the United States, is experiencing significant growth driven by trends towards healthier lifestyle choices and increased consumer awareness around so