Nordia Kasvu Ky has invested in Elämys Group, facilitating the acquisition of Matkapojat and positioning them as the largest private tourism company in Finland.

Information on the Target

Nordia Kasvu Ky has made a strategic investment in Elämys Group, a Finnish tourism conglomerate that encompasses several brands across various sectors of travel. Elämys Group is recognized as a leader in the conceptualization and commercialization of travel packages, as well as in utilizing digital procurement channels effectively.

In conjunction with this investment, Elämys Group is also involved in a significant acquisition. The well-regarded travel agency Matkapojat, known for group and domestic travel, will become part of Elämys Group. This merger will create the largest private tourism company in Finland, positioning Elämys Group as a formidable entity in the industry.

Industry Overview in Finland

The Finnish tourism industry has seen a gradual recovery as global travel demand begins to rebound. This sector is characterized by a diverse array of services, catering to both domestic travele